associate of applied arts degree

The Associate Degree in Media & Digital Communication bridges the established traditions of 20th century media with the innovative practices of the 21st century.

Students are exposed to the ever-evolving field of media, becoming acquainted with a plethora of communicative and creative processes constantly shaped by new technologies and the digital world.

Students are exposed to a plethora of communicative and creative processes, within the field of media that are being shaped by digital communications and technological change.

Alongside technical and creative skills, learners develop a prowess in critical thinking and problem solving, both of which are essential for success in the modern media landscape.

Ultimately, the skills and credentials awarded from this programme prepare students for entry-level positions in fields such as Journalism, Marketing, Graphic Design, and Public Relations.

Career Paths

Journalism

Journalism

Journalists gather, investigate, and report on news and information with the goal of sensitizing the general public in mind.

Through diverse media such as interviews, documentaries, photography, and articles, journalists are integral in fostering the transparency and accountability of both institutions and individuals.

Graphic Design

Graphic Design

Graphic designers leverage the principles of typography (fonts), composition, and colour to craft visual products such as logos, flyers, websites, album covers, and packaging.

Through their work, graphic designers aim to convey messages and enhance the aesthetic appeal of products and brands.

Content Writing

Content Writing

A content writer is creating written material to communicate information in an appealing manner, catered to a target demographic.

Content writers aim to engage and inform their audience, ensuring that the tone, style and general aesthetic of their writing aligns with a given context (a brand, client, etc.).

Marketing and Promotion

Marketing and Promotion

Marketers or promoters are tasked with advertising products, services, and entire brands, with their mission being to generate awareness, intrigue, and ultimately, sales.

Professionals in this field generally engage in market research, promotional planning, digital marketing and advertising, and public relations.

Course Breakdown

Media & Digital Communications takes 2 years to complete and rewards students with a Associate Of Applied Arts Degree.

Year One

Semester One

General Education Courses
  • Critical Reading and Writing (4 Credits)
  • Modern Language (3 Credits)
  • You and The Digital World (3 Credits)
  • Introduction to Sociology (3 Credits)
Programme Courses
  • Introduction to Digital Media (3 Credits)
  • Introduction to Media Studies (3 Credits)

Semester Two

General Education Courses
  • Speech, Self and Society (3 Credits)
  • Mathematical Reasoning and Logic (3 Credits)
Programme Courses
  • Writing for Popular Culture (3 Credits)
  • Introduction to Journalism (3 Credits)
  • Audio-visual Production: Techniques and Strategies (4 Credits)

Year Two

Semester One

General Education Courses
  • Ethics and Professional Development (3 Credits)
  • A Survey of Saint Lucian History and Heritage (3 Credits)
Programme Courses
  • Human Relations (3 Credits)
  • Social Media and Web Applications (3 Credits)
  • Elective (3 Credits)

Semester Two

Programme Courses
  • Public Relations (3 Credits)
  • Broadcasting (4 Credits)
  • Organization Communications (3 Credits)
  • Elective (3 Credits)

Entry Requirements

You can visit our Admissions Page to read our general entry requirements.

  1. SALCC general entry requirements and Grades I, II and III at CSEC level in Information Technology; English B would be an asset.

Fees & Tuition

Visit our Tuition page to download the fees of different programmes.

Tip: Scroll inside the table for more information.
Breakdown of Academic Fees
Fee Year One Year Two
Semester One Semester Two Semester One Semester Two
Tuition for Saint Lucian & OECS Students $ 1,055 $ 1,110 $ 1,080 per semester
Tuition for CARICOM Students $ 1,503 $ 1,558 $ 1,528 per semester
Tuition for International Students $ 3,201 $ 3,256 $ 3,226 per semester
Audit - $ 30
Registration $ 30
Students’ Council $ 12 - $ 12 -
Digital Technology $ 110
Insurance $ 18 - $ 18 -
ID Card $ 25 -
Total Cost of Academic Fees
Total Fees Year One Year Two
Semester One Semester Two Semester Three Semester Four
Saint Lucian Nationals & OECS Students $ 1,250 per semester
CARICOM Students $ 1,698 per semester
International Students $ 3,396 per semester

Related Programmes

See our full list of programmes here.