Information technology has transformed the infrastructure and operations of business through the availability of the internet to individuals and businesses. The digitization of society has led to the creation of new conditions for communication and models for cooperation between people and companies.

This programme seeks to merge digital business - one that uses technology as an advantage in its internal and external operations - with digital economy - an economy that is based on digital computing technologies. The learner will gain knowledge and skills in business studies and information systems as well as management and marketing in the digital economy.