About Digital Business and Economy
The Associate Degree in Digital Business and Economy seeks to merge digital business — the use of technology for all manner of business operations, with the digital economy — online markets built upon and influenced by technology and the internet.
Students enrolled in this programme learn the ins and outs of digital marketing and the management of an enterprise within the digital economy. Also examined is the impact of digitization on the world of business, and how it continues to faciliate the rise of new markets and tools for business operations.